Graphic Design Content & Social Media Campaign

Created by Zoe Lumpkin for Menchie's Frozen Yogurt in Riverstone, GA.

The following page contains deliverables I produced in my Digital Publication Design and Social Media for Strategic Communications courses. The content I produced between both courses was created with promotional use in mind for the Menchie's Frozen Yogurt located in Riverstone, GA.

Menchie's Frozen Yogurt: Riverstone, Georgia - Social Media Campaign

Campaign Created by Zoe Lumpkin for PR 4210: Social Media for Strategic Communication --- Menchie’s Frozen Yogurt in Riverstone, Georgia is a family friendly eatery that puts a strong emphasis on customer satisfaction. The purpose and intentions behind this Social Media Plan is to aid in the promotion of marketing efforts and campaigns, as well as setting a precedence for maintaining a consistent online social media presence, even when marketing interns change out over time.

Promotional Graphics

Promotional Graphics designed by Zoe Lumpkin for PR: 4405: Digital Publication Design. Graphic components produced in Adobe Photoshop and Finalized in Adobe InDesign.

Print Media Graphic — Horizontal Graphic Created for Print Media

Digital Media Graphic — Vertical Graphic Created for Digital Media

Magazine Cover & Spread

PDF of Magazine Cover and Spread designed by Zoe Lumpkin for PR: 4405: Digital Publication Design. Graphic components produced and edited in Adobe Photoshop; Magazine formatting completed in Adobe InDesign.